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June 13, 2008

What do you want in your paper?

If you still read the news in a hard copy format, its an important question:

What do you want in your paper?

It is one that the ombudsman is asking of the Chicago Tribune's readers in response to word that they are going to downsize the paper to a 50-50 split between news and advertising.

The downsize is not a shock. It is inevitable in the current climate of news and instant gratification. So it becomes even more important to deliver a product that meets the needs of the people buying it.

Now, you don't have to "cater" to them by writing only stories that they want to read. Otherwise, based on some recent articles on ABC's news business, we might as well just be reading People magazine.

There are times you have to give people the news they need.

And so it all comes back to how soon are we going to have a one section paper with only the very necessary record of the day inside?

Steve Ballmer of Microsoft says actual-paper newspapers will be dead in 10 years:

In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion.

Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.

So I am going to go with five.

This entry is tagged: Chicago Tribune, journalism, newspaper, ombudsman, Steve Ballmer

Posted by bmiraski at June 13, 2008 8:39 AM